This project explores the use of design for social
purposes - its aim was to identify the region's values and potentials and to provide a stable work place for its people.
Lika, Croatia, is a poorly developed region with great agricultural potential, natural beauty and water suply. After thorough research the brand was created and a group of
products that best represent it’s tradition and way of life, were chosen. The products from the first group, potatoes, cheese and sauerkraut, are already associated with Lika by the public. The second group, fresh jams, different types of flours and teas, would join the market shortly.
The packaging is created based on core values such as authenticity, ecologically grown products and their nutritional benefits. These products are aimed at people with a healthy lifestyle, who care about nutrition and the origins of
the food they eat.
SCHOOL OF DESIGN ZAGREB